Capitalizing on TikTok While the Iron Is Hot

TikTok may never be more popular than it is right now. It’s a marketing tool at its peak, and businesses should be taking advantage of that fact. Create high-quality content expectations for your brand. Link trends to products and videos. Expand on existing trends to make them more engaging. If you can steer into the momentum with these kinds of activities, you can make the most of every trend that pops up, either on TikTok now or on whatever platform follows in the future.